Social Media at Christmas: The Do’s and Don’ts

Lorraine Mandiveyi
December 5, 2022

Christmas fills the world and social media with festive spirit. What would Christmas be without festive gifs, hashtags filled with merriment and cracker jokes as far as the eye can see?

But there are good and not-so-good ways to approach your Christmas social media campaign. For your seasonal social media, here are a few tips and tricks to ensure it’s filled with Christmas cheer.

Christmas Dont’s for Social Media 

Don’t do the 12 days of Christmas before the 12 days

There’s been a recent misunderstanding as to when the 12 days of Christmas really are. Many companies have made their own social media campaigns with 12 lovely posts in the lead up to the big day. But this is not the case. The 12 days of Christmas begin on 25th December and end on 5th January, otherwise known as the Nativity of Jesus. Before you post your own 12 days of Christmas, make sure you know when they should be scheduled for.

Don’t confuse people with your Christmas countdown

You may be thinking of creating an advert calendar campaign for Christmas. As amazing as those sounds, you need to remember that it has to relate back to your business. A gif of a dog in a Santa hat being ridden by a monkey in an elf costume may be funny. However, you should make sure you have a general theme for your posts. Remember to always keep your content appropriate for your brand.

Don’t misuse the apostrophe

Just because it’s the festive season doesn’t mean you can throw grammar out of the window. You’ll see many brands making this error in the coming days. Apostrophes – they’re for omission or possession. If you’re not removing a letter/word or taking ownership of something, there’s no reason for the blessed apostrophe to be there.

Here are a few correct ways you should be using this punctuation mark over Christmas:

  • New Year’s Eve
  • New Year’s Day
  • Season’s greetings
  • The 12 days of Christmas
  • Celebrating Christmas for years and years

Don’t write ‘hoe hoe hoe’ 

Unless your post exclusively advertises garden equipment, this is one phrase you do not want to see on your feed – ‘Ho, ho, ho’ will do.

Don’t post inappropriate Christmas party photos 

If in doubt, follow the “Grandmother rule”. If you’d feel embarrassed about showing your grandmother these photos, perhaps it’s wise not to post it for the whole world to see.

Remember: if you delete a photo from social media, it will never truly be deleted. It will always be there. Always.

Don’t run a competition that closes on a bank holiday when you’re not at work to announce the winner 

‘Our competition closes on Christmas Day.’ Well, everyone will know when that is but are you going to be around to announce the winner? You’ll be at home with your family and a table full of food whilst the competition winner remains prizeless. Make sure you close the competition when you’re actually in the office.

Don’t join a Christmas trend if it’s not relevant to your company 

You’re a construction company who just used #XXXmas in a post. You offer a dog walking service that keeps posting Michael Bublé songs. These trends may not be for you. You must remember to focus on social media trends that are right for your brand. Don’t fill a post with endless hashtags you may not understand or a trend that is just wrong for your demographic.

Christmas Dos: 

Plan in advance

It’s Christmas Eve; along with presents, you’ve forgotten to schedule in all that hilarious content that you’ve been chuckling about for the past few days. The turkey is still in the freezer and that video you filmed today has been stuck at 72% while uploading it onto your computer for editing. What a nightmare!

Therefore you shouldn’t wait until December to start working on such an important season. Remember: plan your social media well in advance and make sure it’s all scheduled in time.

Make sure Christmas gift/buying posts go out with enough time for people to order and receive their delivery before Christmas

It’s like we said before – plan in advance. You must remember that customers still must do all that wrapping and buying of other presents. You don’t want the one thing they’re waiting for to be your Christmas gift that you posted on Twitter 5 days before Christmas with the promise of next day delivery. You should always give enough time for gifts to be ordered and received. Plan. Plan. Plan.

Have lots of fun

Like the timeless expression to enjoy yourself goes – ‘It’s Christmas’. Treat yourself. People say, ‘Merry Christmas’ not ‘I hope this midwinter phase is satisfactory for you.’ Have fun and try new things. It’s what Christmas is all about.

Think about how to deal appropriately with scrooges 

There’s always one, or maybe a few. Those people who have to make their opinion known that they don’t like Christmas. But like any time of the year, you can deal with them in a professional manner. This can come in the form of a carefully worded reply or some fun content to put them in a good mood. The possibilities really are endless.

Create a Christmas version of your logo and header – but keep it classy!

Just like your house after decorating it at the start of December, you can make your logo into the winter wonderland of your dreams. Unfortunately, you don’t have the same amount of space to fill your logo with flashing lights and vibrant tinsel like you can in your house. So, keep it simple and classy.

Remember: add a reminder to change it back afterwards. You don’t want to get into January and have users feeling confused and that they have travelled back in time.

There you have it – the dos and don’ts for Christmas social media. We hope it has helped in some way and more than anything we want to make sure that you have fun with what you’re doing. If you want some more advice on creating a Christmas social media campaign, feel free to contact us to discuss how our social team can help.


Lorraine Mandiveyi

Lorraine Mandiveyi

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