Paid Social Manager
Accountable to and in partnership with: Head of Social
We operate 2 agency brands, Low&Behold and FKC London, and are part of Elaph Media PLC a growing publishing, communications, and technology group working across the UK and the MENA region.
As a full-service service agency of 40+ we have dedicated teams in Strategy, Creative, Video, UX, Development, Social Media and SEO working across our 4 office locations. We currently work predominantly in Retail, Charity, Consumer Healthcare, Education and B2B with over 40 brands that include Superdrug, YMCA, Just Eat, Wash & Go, WWF, Save The Children.
Our agency exists to solve our clients’ problems and we use our deep expertise as a team of teams, bringing together subject matter experts from across the business to work on client briefs depending on their need. We make life simple because we work as a perfectly integrated team of teams and collaborate seamlessly with our clients.
Our mission is to build fame and success to be the agency of first choice for Small Cap PLC and Large SME organisations in the UK and internationally.
About the Role:
We’re looking for a spectacular Paid Manager to join us to run paid social media advertising campaigns for our clients. You’ll work with our digital marketing and creative teams to formulate, set-up, monitor and evaluate the advertising campaigns for a range of brands to enable them to increase brand awareness and gain customers and sales. You’ll also get involved in a variety of other tasks involved in the delivery of social media support for our clients.
The Paid Media Manager is responsible for planning and managing paid social tactics for assigned clients. The primary function of the role is to have a deep understanding of client goals, monitor campaign quality, and consistently and proactively evaluate new opportunities to maximise performance.
Salary band: £27,000 – £32,000 dependent on experience
Flexible working patterns
3 days in office or full time in office
Flexible hours between 08:00-18:00
Option of a 9-day working fortnight – compressed hours over 9 days. and every other Friday off
25 days leave (plus bank holidays) increasing with service
Profit Share (based on company performance)
Employee of the Month and Quarter (win extra half day holiday)
Developing test and learn hypotheses/campaign activity in relation to paid activity
Voice of paid within the agency and seen as the go-to expert for all things paid
Collate, analyse and create reports of performance for paid activity, and provide actionable recommendations for next steps/future activity
Seeks out new paid product offerings, vets and implements as appropriate
Support and collaborate with the social media team on their activity where needed
Planning, designing, setting-up, testing and monitoring ad campaigns on multiple social media platforms including Facebook, Instagram and LinkedIn.
Involvement with agency marketing initiatives
Researching, planning, setting-up, monitoring and scaling-up Google ad campaigns including search, YouTube ads and Google shopping
Analysing, evaluating and reporting on the success of ad campaigns
Keeping up to date with trends and changes in digital marketing and formulating new ideas
Communicating with clients to keep them updated about plans, progress and results
Having the commercial success of our clients at the forefront of every action you undertake
Understands the relationship between paid, owned, and earned social media tactics
Deep understanding of social media platforms
Understanding of analytics tools (such as Google Analytics and Adobe SiteCatalyst)
Has solid knowledge of the brands, category, channels & processes
Maintains understanding of new and evolving product offerings
Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
Familiarity of monitoring campaign financials, budgets
Experience in running social media campaigns and using Facebook ads manager for commercial entities
Experience of running Facebook and Instagram advertising campaigns
At least one Google ads certification ideally in Search or Video. (If you already have the relevant skills, certification can be obtained from Google Skillshop to support your application.)
Analytical and numerical skills, with the ability to contextualise and present data clearly
The Type of Person for the Role
Approachable personality – a good team player with both creative and account teams
Non-stop ideas and a keen eye for detail
Capacity to work well in a fast paced environment, under pressure and with multiple projects
Self-motivation – you’re proactive and collaborative, with a can-do attitude
Strong interpersonal skills that allow you to build relationships
Ability to organise your time effectively and meet deadlines
Resourceful and creative
Excellent communication skills both internally and with clients
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