The challenge

MacuShield is a food supplement brand from Alliance Pharmaceutical containing three carotenoids. Together, these help to support the healthy functioning of the eye’s macular pigment.

Man talking into a microphone

The solution

The experience

The food supplement market is crowded with products, often with quite ‘worthy’ sounding marketing stories. To get maximum stand-out for our client’s brand, we built on a central truth of the MacuShield brand – that one of its key ingredients (Meso-Zeaxanthin) is devilishly hard to pronounce.

For our TV ad we had some fun, but with a very serious purpose.

Stand-out to get a health message across. That’s how Alliance Pharmaceutical experiences more with us.