The challenge

MacuShield is a food supplement brand from Alliance Pharmaceutical containing three carotenoids. Together, these help to support the healthy functioning of the eye’s macular pigment.

The solution

The experience

The food supplement market is crowded with products, often with quite ‘worthy’ sounding marketing stories. To get maximum stand-out for our client’s brand, we built on a central truth of the MacuShield brand – that one of its key ingredients (Meso-Zeaxanthin) is devilishly hard to pronounce.

For our TV ad we had some fun, but with a very serious purpose.

Stand-out to get a health message across. That’s how Alliance Pharmaceutical experiences more with us.