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Macushield

Food supplement marketing can be a challenge sometimes but we love creating ads at Low&Behold, so it’s very satisfying to see another one come to life.


The challenge

MacuShield is a food supplement brand from Alliance Pharmaceutical containing three carotenoids. Together, these help to support the healthy functioning of the eye’s macular pigment.

The experience

The food supplement market is crowded with products, often with quite ‘worthy’ sounding marketing stories. To get maximum stand-out for our client’s brand, we built on a central truth of the MacuShield brand – that one of its key ingredients (Meso-Zeaxanthin) is devilishly hard to pronounce.  For our TV ad we had some fun, but with a very serious purpose. Stand-out to get a health message across. That’s how Alliance Pharmaceutical experiences more with us.

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