UNLOCKING the power of connected tv
On June 27th Sky joined Low&Behold for a dive into the power of connected TV.
You can rewatch the session below featuring Low&Behold CEO Darren Low and Sky Region Controller Paul Lovesy where they discuss:
- How Connected TV saw a restaurant brand’s sales go up 60% during the campaign
- How John Lewis use Connected TV to target key ideal consumer profiles with range-specific content
- How Connected TV works
- Using over 3,500 data points to target best-fit consumers, and the planning involved
- Campaign Measurement through the funnel from awareness to sales
With plenty of real-life examples of how Connected TV helps brands reach audiences, win the category and grow be sure to check out this session.