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UNLOCKING the power of connected tv

On June 27th Sky joined Low&Behold for a dive into the power of connected TV.

You can rewatch the session below featuring Low&Behold CEO Darren Low and Sky Region Controller Paul Lovesy where they discuss:

  • How Connected TV saw a restaurant brand’s sales go up 60% during the campaign
  • How John Lewis use Connected TV to target key ideal consumer profiles with range-specific content
  • How Connected TV works
  • Using over 3,500 data points to target best-fit consumers, and the planning involved
  • Campaign Measurement through the funnel from awareness to sales

With plenty of real-life examples of how Connected TV helps brands reach audiences, win the category and grow be sure to check out this session.