Direct Marketing can be an invaluable weapon in a marketer’s arsenal
Direct Mail can leverage the direct-to-customer opportunity via the letterbox to engage and educate, amplify other media, and drive action both online and offline. As an agency well versed in all flavours of direct mail and able to deliver unaddressed, personalised or ultra-personalised digital variable print direct mail solutions, we are able to help our clients deliver success with direct mail. With over 20 years of experience in direct mail, we know how door drops (door to door) can multiply the impact of television by up to 2x, how ultra-personalised direct mail can make a consumer feel understood by a brand, or how partially addressed mail can help advertisers drive activation without falling foul of GDPR legislation. We work with B2B and B2C clients and incorporate direct mail into the marketing plan where it can have the most impact.
“The team at Low&Behold do a great job of ensuring they give us the best value for our money.”
-Brand Manager, Pharmaceutical Company
The benefits of the service:
- Increased impact of other marketing channels–when aligned with other channels such as television, radio or digital advertising, direct marketing can support the efficacy of campaigns
- Highly targeted – direct mail is highly targeted towards your target audience and customer base
- You can be creative – when it comes to direct mail, you can really have some fun to build something creative and engaging that resonates with your audience
- Positive ROI – Direct mail has one of the highest returns on investment of any advertising medium due to how targeted and personalised you can be
Our team can provide a one-stop direct mail solution to include campaign planning, creative and design, targeting, print, production and mailing management, as well as website landing pages, response handling and fulfilment. With an end-to-end solution, we will give you a single point of contact to manage your entire campaign and can work with your existing production partners if preferred.
"Like-for-like sales tracked a significant double digit uplift following the campaign."
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