Direct Marketing can be an invaluable weapon in a marketer’s arsenal
Direct mail can leverage the direct-to-customer opportunity via the letterbox to engage and educate, amplify other media, and drive action both online and offline. As an agency well-versed in all forms of direct mail and capable of delivering unaddressed, personalised, or ultra-personalised digital variable print direct mail solutions, we can assist our clients in achieving success with direct mail. With over 20 years of experience in direct mail, we understand how door drops (door to door) can amplify the impact of television by up to 2x, how ultra-personalised direct mail can make consumers feel understood by a brand, and how partially addressed mail can help advertisers drive activation without violating GDPR legislation. We work with both B2B and B2C clients and incorporate direct mail into the marketing plan where it can have the greatest impact.
“The team at Low&Behold do a great job of ensuring they give us the best value for our money.”
-Brand Manager, Pharmaceutical Company
The benefits of the service:
- Increased impact of other marketing channels–when aligned with other channels such as television, radio or digital advertising, direct marketing can support the efficacy of campaigns
- Highly targeted – direct mail is highly targeted towards your target audience and customer base
- You can be creative – when it comes to direct mail, you can really have some fun to build something creative and engaging that resonates with your audience
- Positive ROI – Direct mail has one of the highest returns on investment of any advertising medium due to how targeted and personalised you can be
Our team can provide a comprehensive direct mail solution, offering campaign planning, creative and design, targeting, print, production, and mailing management. Additionally, we can handle website landing pages, response handling, and fulfilment. With an end-to-end solution, we provide a single point of contact to manage your entire campaign. If preferred, we can also collaborate with your existing production partners.
Like-for-like sales tracked a significant double digit uplift following the campaign.
Discover industry insights and stay ahead of the curve by exploring our blog
Thoughts and commentary from the subject matter experts here at Low&Behold.
