We’re incredibly excited to be able to introduce our newest appointment to the new position of Strategy Director to support our continued growth.
Emma Hodgkinson joins after more than four years at Asda, to lead the strategic team at Logic+Magic, bolstering the offering to clients including Weleda, East of England Co-op and Booking.com.
The appointment marks the growth intent from the agency’s CEO, Darren Low following a period of acquisitions throughout 2020 and 2021.
Emma, who has also previously worked for Nisa and Agency side with Jaywing on accounts including First Direct, University of Nottingham and Eon, will be responsible for growing the Logic+Magic’s strategic offering, and helping clients solve complex problems by placing insight and the customer at the heart of everything it does.
She said: “I’m delighted to be joining Logic+Magic at such an exciting stage of the agency’s growth.
“Strategy is at the heart of innovative solutions to any problems for businesses, and I’m really looking forward to getting to know both clients and new colleagues.
“As an agency we need to be agile to deliver on our clients’ business goals and objectives, developing a long-term business partnering mindset with them, to help navigate the challenging world we now live in, and the ever-changing demands of the customer.
“I’ll be spending the first few months putting together thorough internal approaches to our ways of working and also working with clients on their strategic objectives and how we can partner together.
“We live in a very different world now and it’s vital we reflect this in our approach to delivering valuable and tangible benefits to business, who are all going through changes caused by outside influences.”
Logic+Magic is the brainchild of Darren Low, founder of Liquorice, who acquired London and Carlisle digital development specialists Upbeat Productions, leading UX agency, Fathom based in Belfast and Dublin, North West brand communications agency Bugler Smith and Birmingham based JC Social Media.
The agency provides a comprehensive range of services focussed on four key pillars of strategy, creative, technology and marketing communications for Small Cap Plc, Large SME and Third Sector organisations.
Darren said of Emma’s appointment: “Emma’s appointment marks a significant time in Logic+Magic’s development as an agency, supporting the increasing needs of our clients.
“We’re delighted she’s now part of the senior team, and her experience will give us unique understanding into our clients’ requirements, and therefore provide solutions that have immediate and long-term benefits.
“Emma has a wide remit within the agency, helping to develop the services we offer and providing solutions that combine the wide range of experience and knowledge we have at Logic+Magic.
“As new opportunities emerge in 2022 and beyond, Emma’s strategic approach will help us ensure the support we provide is insightful, innovative and based upon thorough research into the requirements of every client.
“She will help us have insight and strategy at the heart of everything Logic+Magic does.”
To speak to Emma about your business’ strategy needs, just drop her an email.
Managing Director
